QR code or Quick Response Code though initially intended for industrial uses, it has taken an important place in the marketing world. It has become possible for people to install an app on a smart phone by scanning a QR code and get prospects to a landing page.
Of late it has been used in many industries from retail to travel as it undoubtedly is a fast and easy way to bring prospects to associate with a brand.
A company called Qriket , brought about a system by which it gave people motivation to scan QR codes. They have created a smart phone app which enables people to win cash, based on a contest whenever they scan a QR code. The cash prize is ultimately given by brands who want to ensure that prospects are connecting with them through the QR codes that have been integrated into their marketing plan
Well, it looks like Qriket has succeeded in their undertaking by making it addictive as they have rewarded more than 0.5 million dollars to participants all over the world since November 2011.
Take a look at this video to learn more.